Lead generation is the primary goal of an inbound marketing strategy; however, it takes more than just leads to grow a successful business. An effective marketing strategy focuses on targeted leads to optimize the conversion rate. The more targeted the prospects, the more efficient use of marketing dollars. While marketing to a specific demographic can… Read more »

Mobile commerce transactions are quickly catching up to desktop, states the latest Q4 2015 Mobile Commerce Report released by Criteo. More importantly, 4 out of 10 purchases occur across multiple devices or channels, with 1/3 of those purchases being completed on mobile. 37% of desktop transactions occurred after the shopper visited the retailer on at… Read more »