Lead vs Conversion: Why the Difference Matters.

online consumer

Lead generation is the primary goal of an inbound marketing strategy; however, it takes more than just leads to grow a successful business. An effective marketing strategy focuses on targeted leads to optimize the conversion rate. The more targeted the prospects, the more efficient use of marketing dollars. While marketing to a specific demographic can… Read more »

5 Ways to Boost Your Mobile Conversion Rate

Mobile Purchase

Mobile commerce transactions are quickly catching up to desktop, states the latest Q4 2015 Mobile Commerce Report released by Criteo. More importantly, 4 out of 10 purchases occur across multiple devices or channels, with 1/3 of those purchases being completed on mobile. 37% of desktop transactions occurred after the shopper visited the retailer on at… Read more »