Optimize Your Conversion Rate Throughout the Customer Lifecycle


So you’re ready to start optimizing your conversion rate. Where do you start? If you are already thinking about how to get those visitors on your website to make a purchase, then you are skipping over some important steps along the way. Optimizing your conversion rate is not as simple as comparing the number of website visits to… Read more »

5 Ways to Boost Your Mobile Conversion Rate

Mobile Purchase

Mobile commerce transactions are quickly catching up to desktop, states the latest Q4 2015 Mobile Commerce Report released by Criteo. More importantly, 4 out of 10 purchases occur across multiple devices or channels, with 1/3 of those purchases being completed on mobile. 37% of desktop transactions occurred after the shopper visited the retailer on at… Read more »