Growth Driven Digital – Ep. 1

Growth Driven Digital Podcast – Episode 1 : Designing Consulting Arrangements With Upside & Making Small Bets to Win Big with Andy Michaels Summary: In this first episode we talk with Andy Michaels, VP of Marketing at Blue Chip Athletic about unique role as a Technical CMO, and how they approach experimentation with marketing. Links:… Read more »

How Should Agencies Price Marketing Optimization Services


Let’s get real. Agency pricing is hard. How should an agency price conversion optimization services? If you’re running a company that does anything that even remotely touches optimization then you probably know what I’m talking about. As our service offerings began to evolve we decided to get serious about solving the pricing conundrum. Our goal… Read more »