Optimize Your Conversion Rate Throughout the Customer Lifecycle


So you’re ready to start optimizing your conversion rate. Where do you start? If you are already thinking about how to get those visitors on your website to make a purchase, then you are skipping over some important steps along the way. Optimizing your conversion rate is not as simple as comparing the number of website visits to… Read more »

Lead vs Conversion: Why the Difference Matters.

online consumer

Lead generation is the primary goal of an inbound marketing strategy; however, it takes more than just leads to grow a successful business. An effective marketing strategy focuses on targeted leads to optimize the conversion rate. The more targeted the prospects, the more efficient use of marketing dollars. While marketing to a specific demographic can… Read more »