Optimize Your Conversion Rate Throughout the Customer Lifecycle

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So you’re ready to start optimizing your conversion rate. Where do you start? If you are already thinking about how to get those visitors on your website to make a purchase, then you are skipping over some important steps along the way. Optimizing your conversion rate is not as simple as comparing the number of website visits to… Read more »


Lead vs Conversion: Why the Difference Matters.

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Lead generation is the primary goal of an inbound marketing strategy; however, it takes more than just leads to grow a successful business. An effective marketing strategy focuses on targeted leads to optimize the conversion rate. The more targeted the prospects, the more efficient use of marketing dollars. While marketing to a specific demographic can… Read more »