Growth + Code [Podcast] – Episode 2, Grant Gooding – Proof Positioning

Growth + Code Podcast – Episode 2 :  Finding Growth Opportunities by Positioning Your Brand Correctly Using Data w/ Grant Gooding




In this episode we talk with Grant Gooding of Proof Positioning about how their company uses data analysis to breakdown brand position & messaging, his unique path from private equity into marketing and more.


Al Ries’ Origin of Brands:

Your Wimpy Brand Needs to Pick a Fight: