Growth + Code [Podcast] – Episode 2, Grant Gooding – Proof Positioning

Growth + Code Podcast – Episode 2 :  Finding Growth Opportunities by Positioning Your Brand Correctly Using Data w/ Grant Gooding

 

 

Summary:

In this episode we talk with Grant Gooding of Proof Positioning about how their company uses data analysis to breakdown brand position & messaging, his unique path from private equity into marketing and more.

Links:

www.proofpositioning.com
https://www.linkedin.com/in/grantgooding/

Al Ries’ Origin of Brands: https://www.amazon.com/Origin-Brands-Product-Evolution-Possibilities/dp/0060570156

Your Wimpy Brand Needs to Pick a Fight: http://www.startlandnews.com/2016/07/grant-gooding-wimpy-brand-needs-pick-fight/