Inbound & Content Marketing Services

Taking content optimization to a new level

Optimizing Inbound & Content Marketing Strategies

We're a conversion rate optimization and growth agency. We apply our optimization strategies to brands needing help with inbound & content marketing.

How do we do it? We leverage Hubspot's Inbound Methodology and build content roadmaps for clients looking to turn relevant users into leads. How does inbound marketing work? To summarize it, we need the right message to the right person at the right place during the right time. I'm I right?

1. Attract

First, we have to attract an audience and make them aware of your company. But we don't just want any audience. The audience needs to fit your buyer personas. In other words, who are your ideal customers? Our team of Inbound Marketing Experts will work with you to define your buyer personas so that you're marketing efforts in this phase are pointed in the right direction. Once we have a good handle on your personas we focus on building an audience. We do this by curating content, publishing content on social media, blogging, etc.

2. Convert

Next comes the 'convert' stage. We can help you convert an audience into leads by developing landing pages, calls-to-action, downloadable content and relevant conversion forms. When a lead interacts with your brand in one of these ways, you can think of it as them raising their hand and asking for your help solving whatever problem it is they have. When leads begin to convert, we store that data in CRM and organize it into lists and lifecycle stages so that you can execute your follow ups.

3. Close

Coffee is for Closers. Once you have an audience and steady flow of leads coming into your funnel, it's time to close some deals. Our team helps clients organize this process and automate the system while still creating content relevant to those users.

4. Delight

This is the best stage. The delight stage is where you can really take a business to the next level. Some people use the word retention here. Or 'repeat.' Whatever you call it, this is the part of your funnel where you've already got someone as a customer, and you have the opportunity to leverage content to expand your relationship. Through unique content marketing tactics like surveys, social monitoring or timed offers and calls-to-action, you can present your existing customers with additional products and services at exactly the right time.

Need help developing an inbound marketing roadmap for your business? Want to better understand your Content Marketing opportunities? Fill out a our free audit request and someone will be in touch.

Check out our blog for Inbound Marketing Resources >>

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